This became clear to me, when I looked into the shift from real to flat design ongoing for a book on ‘Post-Digital Aesthetics’, which turned into a longer essay about ‘The Force of Communication’ for the ‘Search for Media series in collaboration by the University of Minnesota & meson press. It calls specific types of users into being, while ignoring others. In other words, ‘content’ is not only being used and consumed by the user. But once loaded, design wars are ongoing – and the winning or losing of such a battle decides about what kind of user will be called into existence by the screen. They seem to be waiting quietly and patiently to be filled with ‘content’. The shiny slick surfaces of our dark screens look innocent.
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